Home » Lights, Camera, Campaign!: Media, Politics, and Political Advertising by David A. Schultz
Lights, Camera, Campaign!: Media, Politics, and Political Advertising David A. Schultz

Lights, Camera, Campaign!: Media, Politics, and Political Advertising

David A. Schultz

Published October 11th 2004
ISBN : 9780820468310
Paperback
322 pages
Enter the sum

 About the Book 

Political scientists investigate the impact that political advertisements have on political campaigns and elections. They use case studies, interviews, and analysis of specific campaigns and ads--mostly in the US but also in Canada--to explain howMorePolitical scientists investigate the impact that political advertisements have on political campaigns and elections. They use case studies, interviews, and analysis of specific campaigns and ads--mostly in the US but also in Canada--to explain how ads are constructed, why some work and some fail, and the factors about political ads that allow them